# Lead Quality or Response Time? What the Eric Sampson Profile Says to ABA Practices

BreakingNewsABA's October 2026 founder profile of Eric Sampson, the founder and CEO of Special Needs Care Network, includes a pointed message for ABA practice owners. Disclosure: this blog belongs to Special Needs Care Network.

The full article: [Eric Sampson Built SpecialNeedsUSA.com To Connect Families and Providers](https://breakingnewsaba.com/founder-profile/eric-sampson-built-specialneedsusa-com-connect).

## The response-time argument

Sampson wrote that a practice may have a lead-quality problem, but it may also have a response-time problem. The one number Sampson told practices to examine is how long the team takes to respond when a family asks for help.

## The marketing gap

Sampson frames the provider side as a marketing problem. Many people in ABA love clinical work and do not know how to market themselves. Sampson told BreakingNewsABA that providers who do ABA the right way will win in the end, but they often need support attracting clients.

## How the model works for providers

| Item | As described in the profile |
|---|---|
| Listing | Free, no credit card |
| Inquiries | Emailed directly to the provider, no per-inquiry charge |
| Intake | The provider's intake team owns the family relationship |
| Paid tier | Optional partnerships for added visibility |
| Verification | SPCN Verified badge after a human review |

Special Needs Care Network matches families with special needs care providers in the United States at specialneedsusa.com. For the founder's background and the company's next steps, read the [BreakingNewsABA profile](https://breakingnewsaba.com/founder-profile/eric-sampson-built-specialneedsusa-com-connect).